Why Every Leader Should Have A LinkedIn Profile
2. It Offers Professional Ways To Reach Out Online.
LinkedIn offers unique, professional options for getting the attention of users that are not in your network. Unlike other social platforms, reaching out to people you don't know is expected and encouraged. You can send messages to people to whom you aren't connected to without getting flagged as "spam." Users will also receive alerts with links to your profile when you view theirs - a neat, deliberate way to leave them your calling card. You can also join groups and follow publications that relate to your field of expertise.
3. Your Network Matters.
When you edit your profile, you have the opportunity to select a list of keywords that convey your areas of knowledge and expertise. The more people to whom you are connected to with keywords that match your own, the higher your profile will rank in search results when people search for those keywords.
4. You Can Set An Example.
Find A Recent Tutorial, And Get Started
So LinkedIn sounds like a great idea, right? But of course, just because you want a great LinkedIn Profile doesn't mean you're confident in your ability to set it up. Be assured, there are numerous online resources that will walk you through the steps for setting up your profile. (Slideshare, YouTube and many tech magazines are great places to search.)
2. Use a professional head shot. This may seem obvious, but a quick perusal through LinkedIn reveals that not all individuals feel the need to include a photograph at all, and sometimes those who do choose a picture that is simply inappropriate. Do not include an image of yourself and someone else in your profile photograph. Skip the sunglasses and the holiday background too. Have a professional photographer capture you at your best.
3. Keep it Professional. Do not include personal/family details in your profile, and make sure that information about special interests and hobbies is minimal. Do publish as much work-related content as possible.
4. Write a great headline. Beyond including a succinct description about what you do and what your objectives are, create a headline that is memorable and eloquently sums up your professional brand.
Contributed by Ira Bass, Connect For Success