The Secrets To Becoming A Fascinating Leader
There are interesting, successful leaders in all industries but few ever fascinate to the level of Steve Jobs or Richard Branson. When people are fascinated by someone, they are intensely focused on the things that a person says and does. They want to know what makes a fascinating person "tick," and they want to be part of their tribe.
How To Be Fascinating: The Seven Triggers You Must Know
- Power: The perception of strength. Anyone, regardless of their job title can exude power.
- Passion: A true love for what you do and how you do it.
- Mystique: Luring people closer, inviting them in but always leaving them wanting more.
- Prestige: Associating with someone who has "made it" says you've "made it," as well.
- Alarm: Demanding focus under threat of negative consequences - "Ignore what I say at your own peril!"
- Rebellion: Tempting people to push the limitations of traditional rules.
- Trust: Comforting people through certainty and reliability.
Fitting In Is Boring
To Lead The Band, You Must Turn Your Back To The Crowd
Articulate What Makes You Fascinating
In the world of product marketing, people pay up to four times more for a product because of a name. Think Gucci sunglasses vs. Target sunglasses. Gucci sunglasses do not necessarily provide better protection from UV rays, nor do they look much different from moderately-priced brands. People pay for the trigger of the Gucci brand, its prestige.