LinkedIn: The Imperative Business-to-Business Tool for C-Suite Executives and Presidents
Your Professional Digital Profile and Portfolio
Every president and C-suite executive should Google his or her name. With a LinkedIn account, their profile page will likely be in the top three search results. Companies and individuals seeking to conduct business with your company routinely seek to gain insight into the person at the top of the organization. Your profile should be optimized and creatively written to depict you in the most positive manner, while providing insight into you as an individual and businessperson. Make yourself approachable.
Establish Yourself as a Thought Leader and Industry Expert
Your Presence Encourages Your Employees to Participate
By virtue of you setting the example, you are stating that your employees should be actively promoting your company on LinkedIn. Whether they see you posting content, participating in strategic groups, following companies or simply "being there" your actions are speaking volumes.
You Will Find A-List Prospective Employees
If you are looking for new talent, LinkedIn allows you to find A-list 'passive' candidates. Top contenders are not always looking; it is likely that they are currently employed. Some of your finest potential employees can be found on LinkedIn through referrals from the connections that you and your current employees trust. Once you have identified the specific skills and experience needed for the position you have available, you have the ability to conduct a free search to narrow down the possibilities.
You Will Gather Competitive Intelligence
Two key areas to stay current with your competition and gain industry insight are groups and company pages. Both can be invaluable resources to uncover up-to-the-minute company announcements.