Avoiding Culture by Committee
A Leadership Responsibility
Fundamentally, defining and promoting the organization's culture is one of the most important responsibilities of a leader. As a CEO, it's your job to articulate the extraordinary company you're trying to create. I often say that defining the culture is mostly a "design function." You're not trying to design the company around what everyone else wants or around the whims of the group of people who happen to be in your company at a particular date and time. It's what you want it to be. In fact, it's not just your right to author the culture; it's your responsibility.
What About Employee Engagement?
"Won't more collaboration help us to get greater engagement from our workforce?" I'm often asked. There's no doubt that employee engagement is vital to the success of your efforts to build culture. However, we can create tremendous engagement in how we roll out what you're building and in how employees participate in it. They don't need to be the authors of it in order to be engaged in it.